Old, but Good

A little marketing joke to start the week.

The Best Advertising isn't Advertising

When you watch or experience something that makes you grin, laugh or even cry — does it matter that someone is paying for it to promote their brand? I say no. Just because the experience was carefully crafted to have that effect does not diminish the effect, nor cheapen it.

The subtle, logical inclusion of people taking videos and speaking on their cell phones sends the message in retrospect, but it isn't obtrusive -- it makes sense. The branding value of this (hello viral) is enormous.